Halal certification is a key to success of Samyang's Buldak fried noodles

halalmedia | Posted 2020/03/22 [01:45]

Halal certification is a key to success of Samyang's Buldak fried noodles

halalmedia | 입력 : 2020/03/22 [01:45]

Samyang Foods continues to perform well thanks to the popularity of 'Buldak Fried Noodles' at home and abroad. Due to the effect of 'Buldak Noodles', Samyang Foods' overseas sales portion exceeded domestic sales for the first time last year.


According to the Electronic Disclosure System of the Financial Supervisory Service in February, Samyang Foods temporarily announced that sales of the last year amounted to 524.6 billion won, an increase of 15.81% over the previous year. Operating profit increased 41.91% to 78.3 billion won.


Samyang Foods' overseas sales in 2015 were only 30 billion won, but it rose to 93 billion won in 2016 and 205 billion won in 2017. Last year, exports exceeded 270 billion won.


'Buldak fried noodle' is the first prize in Samyang Foods' export. Overseas sales account for 80%. 'Buldak fried noodle' quickly began to gain popularity as they succeeded in viral marketing through 'Youtube' without any advertising. 'Fire Noodle Challenge' began to spread like a fashion in the world, and 'Buldak Fried Noodles' became an icon of K-Food.


▲ Samyang Buldak fried noodle with halal logo. Photo source: Herald Corp.     © halalmedia

Through the acquisition of halal certification, the expansion of the chicken brand, and overseas marketing activities, Samyang Foods continued the life of the Buldak noodle brand, which could have remained in fashion for a short time.


'Buldak fried noodle' acquired KMF halal certification from the beginning of export and again aquired Indonesia's MUI halal certification in 2017 to enter the halal food market. Southeast Asia, where more than 40% of the total population is Muslim, accounts for 35% of total exports. 

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