Halal ramen, kimchi serving Southeast Asia
Food companies are endeavoring to get halal certification as Southeast Asia and the Middle east are rising food export markets.
According to the food market, the amount of halal food market all around the world exceeds 1 trillion dollars last year.
Muslim population who take Halal certified food to staple food reach to 1.6 billion all over the world and as halal food is popular for healthy food, outlook of the market is infinite.
CJ Cheil Jedang got the most halal certifications in domestic food markets. 165 products in 6 items like flour, sugar, starch syrup are certified from KMF.
Malaysia, Singapore and Taiwan except Indonesia and UAE accept getting KMF halal certification as same with achieving directly from local.
CJ Cheil Jedang are exporting to the Middle East like Saudi Arabia, Dubai and Kuwait by attaching Malaysia ‘JAKIM’ halal logo which is used the most widely.
Chungjungwon from Daesang achieved halal certification for 44 products since February 2011.
Especially they got Indonesia ‘MUI halal certification’ which is harsh for not approving other country’s halal certification. Thanks to this, they exported Chungjungwon starch syrup, rice taffy and glass noodles to Indonesia and launched local brand ‘Mamasukka’. Mamasukka produce snack, seasoned laver, seasoning laver, bread crumbs, soybean oil and olive oil.
Daesang achieved certification about 6 products like starch syrup, kimchi and cubed radish kimchi and so on from UAE halal certification institution ‘ESMA’.
The amount of export of halal food from Daesang recorded 6 billion last year, which is 10 times of 2011.
Furthermore halal product sales from Mamasukka run into 40 billion.
Samyang which is popular with the hot chicken flavor ramen started exporting to Southeast Asia as they got halal certification in 2014.
Southeast Asia which is familiar with spicy flavor account for 40% of export about the hot chicken flavor ramen.
Last September they got MUI(Majelis Ulama Indonesia) halal certification for Indonesia. they will export ramen to Indonesia from this year.
Nongshim is targeting Islam ramen markets by putting up Shin Rameun, kimchi ramen.
To do this, they made halal exclusive product line in Busan plant in 2011, and have produced ‘halal Shin Ramen’.
Nongshim exports to 40 Islam countries like Saudi Arabia, Malaysia and UAE by getting KMF certification.
Last year Nongshim halal remen sales increased 30 percent from the year before.